Coworking: The True Preferences of Members
After developing and managing a coworking community for over 5 years, I feel like I’ve learned a few things about member preferences. I’ve done extensive yet non-mathematical A/B testing on a variety of variables that make life with coworking even better. Here’s a light-hearted take on what really matters to the Cohere Community members.
- Never ever put out plain M&Ms when you have peanut M&Ms in your desk drawer. If the coworkers find out that you’ve been holding out on them, certain death will follow.
- If you have to choose between buying plain Hershey’s Kisses and Almond ones, always choose the Almond ones. The plain ones will last in the bowl longer but you’ll suffer o_O squinchy eyes for your frugality.
- It’s always worth it to splurge on Mrs. Meyer’s Clean Day Basil scented hand soap. The members prefer its scent to any other hand soap that has ever been or will ever be available in the domestic United States. Shockingly, hand washing percentages go up and the incidence of infectious disease plummets when they can scrub with basil goodness. (I’m serious, more people washed their hands more frequently when this soap was available. Don’t ask me how I know this, that’s why I’m the community manager).
- Give all members 24/7 access. Just because I can’t function after 8pm or before 6am doesn’t mean they can’t.
- When planning an event, make sure that food is available and not just any crappy food but really good, delicious food. Our most successful social event is DONUTS. Don’t overthink this one.
- Give them communication tools or give them death. Cohere members use no fewer than 6 ways to communicate with one another…sometimes at the same time and sometimes while they sit next to one another speechless, typing.
- Don’t underestimate the power of a group lunch. Coworkers prefer to eat together instead of alone. Always forego your lunchbox when the opportunity presents itself.
- Never use an image in a blog post that makes sense when you’ve accidentally come across a gem like today’s.
Image credit: Ashley Dryden