As I sat drinking my coffee and eating Frosted Mini-Wheats (bite sized) this morning, a news anchor said, “You might know him as The Situation from Jersey Shore. He just created a new iphone app called GTL. As you know, he specializes in gyms, tanning and laundry.”
I choked a little bit on my mini-wheats. I choked because if frickin’ The Situation can niche-out, so can you!
There are 3 short questions you can ask yourself to become acquainted with your niche. Answering them takes a little longer but it’s worth the effort. Also, you’re smarter than The Situation. Honestly, if he can do it…
- What do you do better than almost everyone else?
- What do you love to do more than anything?
- Will someone pay you what you’re worth to do it? (if they won’t, we’ll call it a hobby)
Here are a few examples of some people in my life who have niched-out. They make me proud and I can guarantee that they get more referrals for work read: more money because the people in their networks can say in just a few words why someone should hire them.
Here are some of my favorite examples of people with great niche statements.
Jimmy: I design t-shirts for bands.
Cali: I do web messaging and branding for small businesses.
Jeremiah: I create online strategies for authors and publishers.
Kristin: I am a food blogger specializing in reviews of craft beer and pairing dinners.
Sheri: I specialize in maternity and newborn photography.
What’s your niche?
Image Credit: bufftees