Best of Archives: The Paradox of Passion

Lately, a lot of people have been asking me how I started this coworking business.  Most times, I can’t string together a coherent timeline of events to keep an audience interested in the story (think extrovert/ADHD/too much coffee girl).  “Err, intuition, um, googled coworking, uh, money, oh yeah, community building, erm people, freelancers and oh yeah, passion.”  Not very compelling.  But what I can do is answer very specific questions.  Like the one I got asked today for an interview with the Northern Colorado Business Report.

You’ve talked a lot about passion…what do you mean?

The entrepreneur’s salvation and doom lies in the ability to get passionate about something.  Really, really passionate.  Picture yourself up at 2 am, then 2:30am, then 3:17am, then for the rest of the night crouched in the second floor bedroom pounding out notes by the dim light of your laptop wondering which of your friends would be most likely to take your phone call at this hour-type passion.  This is what spurs entrepreneurs on.  Having ideas, great ideas, and making them happen.  This passion will sustain them during slow sales, working 22 days straight and epic public relations mishaps.

This passion also cripples some entrepreneurs when it comes to the day to day tedious tasks like tracking money-in/money-out with some lame accounting software that makes them feel like they’ve never used a computer before.  Tasks like cleaning the toilet and sweeping the floor don’t possess the allure they once did when they decided NOT to hire a janitorial service.  Entrepreneurs fail easily when tasks don’t provide immediate gratification toward the completion of the goal that relates directly to the passion.  Unlike the 6 degrees of separation rule, entrepreneurs can only tolerate about 1 degree of separation between the task at hand and world domination.

Unfortunately, the day to day tasks tend to sustain the shiny and passion inducing ones.  Alas, the paradox of passion.

What are you passionate about and how do you marry the passion with the day to day necessities?

Checklist for a Successful Contracting Meeting

Last Friday, we learned what contracting is. Today, we’ll begin to understand some of the most important parts of that initial client meeting. All of these checklist items are pointing us back to the three main questions that your meeting should answer

Who are you?

  • Who am I?
  • Who are you?
  • What are we going to do together?

Here are just 7 of the 18 points we covered (bet you wish you had attended this free class!). *adapted from Peter Flock’s book “Flawless Consulting”

  • Make sure you are talking with the person who has the MONEY, AUTHORITY and NEED for what you have to offer.
  • Be seen as a peer to your client in all areas EXCEPT your area of expertise.
  • Be sure the client knows that your purpose in this meeting is to determine if you are WILLING and ABLE to help her with her problem (there’s a big gap between able and willing if the client is a bad fit for you).
  • Don’t accept the client’s definition of their problem. Dig in a little.
  • Determine who will do what over the course of the project.
  • Decide whether you will proceed with the project or not.
  • Agree on the next action (never leave this meeting without an action step in place).

Later this week, we’ll tackle the elements of a contract. Remember that this content is a summary of a fantastic class taught by Marlo Derksen.

Clever Contracting for Freelancers

If you’re a typical freelancer, you’ve probably googled “sample contract” or “contract components.” You probably did it AFTER you got burned by a client. Sad. While having a tidy contract is a great business tool there is a process PRIOR to the written contract. This week at Cohere Coworking Community, we focused on the client/consultant relationship and that first, critical meeting.

In short, we got the tools we need to avoid terrible clients, seal deals and stop giving away the cow for free!

Beth, Marlo, Skippy, Matt, Julie, Sarah Jane and (Angel)

I’ll tackle the summary of contracting in 3 posts:

  • Today: Define what contracting is
  • Tuesday: The contracting meeting/checklist for successful contracting
  • Later on: Elements of a contract

Marlo Derksen was our teacher and he is an executive coach, organizational development expert and professional trainer/facilitator…basically a dream boat in loafers for a group of motley freelancers. By the end of the session, we affirmed that he should, in fact, name his business “Sensi-pants Consulting” because of his ability to understand how you are feeling at any moment.

Marlo took us through an abridged version of Peter Block’s “Flawless Consulting” process. Did you know that your initial meeting with a prospective client should answer just 3 basic questions in under an hour?

  1. Who am I?
  2. Who are you?
  3. What are we going to do together?

So what is contracting? The primary value of a contract is that it provides CLARITY. The contract can be verbal or written but should contain Mutual Consent & Balanced Consideration.

Mutual Consent: both people enter in to the contract of their own free will

Balanced Consideration: both parties get something of value out of the transaction-in an ideal world, the value is equal :) If it feels unequal, perhaps you should be Raising Your Rates!

Stay tuned for part 2…coming soon.

Marlo can be reached at marloderksen(at)comcast(dot)net.

Coworking: Solution for Moms to Grow Small Businesses

Enjoy this guest post from member Kristin Mastre on how Cohere Coworking Community gave her much needed balance between being a stay at home mom and a small business owner.

Having my cake and eating it too.

Member Kristin coworks every Wednesday night while her husband hangs out with the kids.

The other day, my kids and I were attending a birthday party for one of my older son’s preschool friends.  As the kids were running around jumping in bounce houses and sliding down slides, another mom and I had a chance to chat.

“Congrats on all of the progress you’ve made with work!  You deserve it.  You’ve worked really hard.  There are quite a few moms around town who are envious that you have it all.  You have a balance of staying at home, but still working in a career both at the same time.  A lot of people wish they could do the same.”

It was an incredibly flattering compliment, and it wouldn’t have gotten it without the help from my membership at Cohere, where I can live that double life while night coworking.  I do have a great balance with home and work.   I get to take my boys to everything they want to do – karate classes, attend school field trips and park days;  I also plan meetings, collaborate and grow my business and passion.

I get to have my cake and eat it too.

Being a work-at-home-mom is isolating and frustrating, often times feeling like you’re talking to yourself (or the walls).   When I was at my lowest point in motherhood, I joined a moms group and became an active member, essentially saving my sanity.  When becoming an entrepreneur, it seemed like a natural step to join Cohere to network with other Fort Collins professionals.

Fortunately, Cohere had the perfect membership for me where I could still keep my flexible work-at-home lifestyle and cowork with other local freelancers at the same time.  It’s great!  One night a week I leave the boys at home with their dad so they can have “boys party”, watching movies and eating popcorn.  They enjoy sharing their special bonding time together.  I get to pack up and head off to Cohere where I get an incredible amount of work done while forming business relationships that are taking my career to the next level.

Without my membership at Cohere, my business growth would take a lot longer, not having those vital professional connections.  Also, my kids would be missing out on some important one-on-one time with their dad.  We really do have the perfect balance that way and it wasn’t difficult to obtain, thanks to night coworking at Cohere!

Try out a free night of coworking any Wednesday on us!

When the going gets tough

This is how awkward I feel in a 1 on 1 yoga class

Ever show up for a yoga class just to find out that you’re the only student? Most people would be thrilled for a $7 one-on-one yoga session with an expert.  Not me. I like to blend my non-bendy body and jagged breaths  into a crowd. This is admittedly hard because at 6 feet tall I tend to quite literally stand out. There was no hiding my clumsy body from my yoga instructor and he apparently didn’t want to hide his from me in a 100% spandex outfit.

Instead of just proceeding with the class, he wanted to engage in a long conversation about what type of yoga I like, what positions I wanted to concentrate on etc, etc. Again, a lot of people would be thrilled about this situation but as he asked more and more questions in an attempt to accommodate me, I just kept thinking. “Crap. Now I’m not going to get a good workout.” The reason I knew I wouldn’t get a a good workout is because I would cop out on the tough poses and typical challenges that go along with a class filled with moderately experienced yogis.

When given the option of a difficult task or an easier task, I will almost always do what I perceive to be simpler or faster. I once took a personality test that told me that my main characteristic is “likes to save effort.” It’s absolutely true. I won’t go back even 4 aisles in the grocery store if I forget something. It’s too much effort; I’ll just do without. As you can imagine, exercise is difficult for me owing to the fact that the main characteristic of exercise is effort. This is a real problem for me.

So now I’m trapped with Mr. Spandex and he keeps giving me options like, “We could do Fish or Dancer or Blah-vanassana now. Would you like that?”

“No thanks,” I reply. The poor guy had to go through about 200 different poses before he found the 5 that I was willing to do. Then I asked if the class could be over early. He apologized profusely which I didn’t understand. I am clearly the one with the issue here. I actually had to use the, “it’s not you, it’s me” line on him.

You might be wondering where the nugget of business wisdom is in this TMI post. Me too…tune in next time for the answer.

Unmet Potential

I ran as fast as I could to get outside. It was sunny and inexplicably bright. What wonderful delights would the yard hold today? Would I climb a tree, turn on the sprinkler and run through it? Would I dig a hole?  A light breeze flicked the leaves on the big cottonwood tree. I watched it as I ran. I grabbed the corner of the kitchen island so I could whip around faster.

I woke up on the floor. My head hurt. Mom cleaned the sliding glass door to an invisible sheen again.

Unmet potential.

I could have done more. I could have made a bigger impact. I could have changed things/people/lives for the better. I feel this swelling inside my chest. It’s somewhere between the lump you get right before you cry and the kind of utter exploding happiness you feel when a puppy wriggles in your hand or you watch two baby bunnies squirm.

Possible but not yet actual.

What to do with the utter certainty that you didn’t get to go all the way with your plans, your passion, your inspiration, your life’s work? Were you cut off at the pass? Did someone beat you to it? Did you sabotage yourself?

I had this great job once. A perfect job, really. The kind that hundreds of people wanted and didn’t get. I got it. I planned on working there for 26 years. For 86 days I ran so fast I lapped myself. I ran at full speed while I looked so far in to the future at what *could* be that I didn’t see the obvious barriers right in front of me. Instead of running in to a door, it was shown to me.

Undeveloped excellence.

That’s what they call potential. Undeveloped excellence. I sure had a lot of potential in that job. Bursting with ideas, alive with passion and well regarded by most of my coworkers as “the best [insert job title] person I’ve ever had.” Too bad I didn’t have even a cursory idea how to implement my big ideas in a way that wouldn’t result in my swift termination.

Do it anyway.

So I started a company. My very own squirmy bunny that I could raise up right in the vision of my own potential. Now I’ve got the developed excellence and ALL . I . WANT is to go back to that dream company and set the record straight.

I’d step off their elevator in impossibly cute shoes and say in an impossibly articulate way, “I was great for your company. I had the vision, the passion to carry it out and a whole boatload of employees who STILL WANT what I have to offer. But I’m Cohere’s now so I can’t come back to you. Your sprinkler is on and I can’t run through it.”

And they’ll smile and weep and hug me and offer me some ridiculous compensation to just hear my thoughts.

It’s possible.

Raise your rates

We determined earlier this week that you aren’t charging enough for your services. Greg Fuhrman (Freelance CFO) helped us through the nuts and bolts of rate raising.  We also got a butt whooping from Redhead Writing too.

Once you have landed on your new (much higher) rate. You can use these tips to break the news to your clients.

Existing Clients:

  • Will appreciate a little lead time.  Don’t say, “Hi, I doubled my rate, effective 4 minutes ago.”  Start with your longest term and favorite clients.  Call them up and let them know that your rate will be increasing on X date (about 3 months in the future).
  • You can go for broke and do the whole increase all at once on X date BUT
  • Consider stepping up the rate over time.  Your long term clients will appreciate being put on an adjusted rate schedule.  This allows them to project their budgets more accurately which will cause any good project manager to hug you. For instance, you might increase your rate by $10/hour every month for the next 3 months or until you hit your target rate.

New Clients:

  • You have the benefit of historical ignorance here.  New clients probably don’t know how much you were charging last week so you can implement your new rate ASAP with new clients.
  • Consider giving a discount on your normal rate when the project will be very large or long term.  You can afford to cut them a bit of a deal for the sweet security of a long term contract!  A good rule of thumb is to discount your rate by about 10-20% for these situations.
  • There’s no harm in trying to get new clients on a retainer deal.  Retainer=they get a special rate for committing to X number of hours per month.  In return, they get your special “retainer rate.”  Again, the security of a long term contract frees you up to work on your craft instead of being out scrounging up new clients.
  • Remember that clients on aggressive deadlines get to pay you A LOT more for your expertise.  They need the product of your brain in a hurry so they’ll have to pay for it.  Consider doubling your rate when you get these types of calls.
  • If you are writing proposals for clients on the east or west coasts, adjust your price UP by 25-50%.

Let us know how your rate setting/increasing conversations are going!

Your daily butt kicking

You are not a freelancer.  You are a business owner.  So start acting like one.  Enjoy this honest and much needed slap about how you should be conducting yourself.  Written by honorary Cohere member, Redhead Writing*.

*language is not for the faint of heart! ;)

#financefriday: Setting your rate

Normally a superhero dons a cape and mask before saving someone.  Today, Greg Fuhrman arrived at Cohere Coworking Community in relatively inconspicuous attire: a blazer. Greg is a “freelance Chief Financial Officer.”  I’ve given him that title because he works p/t or interim for small and growing companies that need a little CFO love.

Greg helps the group understand rate setting

Greg taught us what a CFO’s role is, why we might want a CFO’s help, how to set and raise rates, adding employees and tips and tricks for securing venture capital!  Yep, all that in just one hour at #frankfriday today.

Today’s financial focus will be on RATES.  How much are you charging and is it enough?

  • Never undersell yourself.
  • Longer projects can be at a lower rate in return for the security of a long term contract.
  • Urgent projects demand a premium rate, sometimes double what you normally charge.  If a company expects you to drop everything for them, it’s going to cost ’em!
  • Measure yourself against your peers.  Your peers are people in the same industry with similar experience.
  • What seems like a lot of money to you may not phase a company with deep pockets.
  • You should not be charging less than $50-60 per hour.  Yep, you read that right.
  • Know what your minimum dollar amount to survive is and work backwards from that number factoring in how many billable hours/month or week you can tolerate as a creative.  (Angel’s note: I’ve noticed that many technically creative people can only produce high quality work for about 5 hours/day. This 5 hours/day is in addition to the more functional parts of freelance like billing, writing proposals and catching up on twitter).
  • When setting your rate, factor in taxes, retirement, insurance and the cost of doing business in your field.  What software or equipment do you have to keep up to date?
  • Get off on the right foot with a new client by telling them your normal rate and then discounting their project.  “My normal rate is $120/hour but I can do $100/hour since this is a large project.”

In summary,  you probably aren’t charging enough.  What could you accomplish if you doubled your rates and worked half as many hours?  Marinate on that and tune in later this week for Greg’s advice on how to raise your rates.

Contact Greg (gregory@fuhrmanconsulting [dot] com) if your business needs an interim CFO, business planning or a long-term strategy.

How Cohere saved my sanity

Mom! My dinosaur is sick!


“Hold on a minute, I’ve just got to finish up this email.”

“MOM!  I just stepped in dog poop and it’s on the kitchen floor!”

“Alright.  Take off your shoes and I’ll clean it up after I finish this post.”

“MOM!  I want to play with the dinosaur but he won’t let me!”

“For the love of God.  Stop fighting before you’re both sent to your rooms.  I’m trying to get some work done!”

This is what my day looks like while being a work-at-home mom.  It’s not easy trying to multi-task; taking the kids to playgroups, returning emails requesting meetings, making healthy lunches while trying to do research for the next restaurant review.   It’s also not easy to balance the ever-present mommy guilt.  But, I still wouldn’t have it any other way, even if it would be easier.

I’ve always known that I wanted to stay-at-home with my boys and we’ve done everything possible to keep that our reality.  It was very important to my husband and me that our family had that type of lifestyle.  But, after being a stay-at-home mom for a while, I got the itch to do something more.  I felt a bit lost and needed to do something to find my voice, to regain the person that I was before I had kids.  I’m not the crafty kind of mom who is constantly keeping the kids engaged and I needed to do something that wouldn’t drive me insane.

That’s where writing came in.

I’ve always been a writer.  It’s in my blood.  More specifically, I’ve always been a blogger.   It started with our simple family blog that gained national recognition. Then, I was inspired to create a fitness blog when our family needed to make some money in a crisis.  I learned a lot of valuable lessons when it came to blogging and it all seemed to come naturally.

As sort of a fluke, I started a food blog for Fort Collins.  I saw a need, knew how to make it happen with the years of blogging under my belt and thought it would be more of a creative writing space for me than anything else.  I was wrong, way wrong, but in a good way.  It became a business and soon I was a Professional Blogger, writing Fort Collins’ #1 food blog.

I had deadlines, meetings and massive amounts of emails to return.  I had marketing plans, budgets, and explosive growth to manage.  It was the most fun I’d had in my entire life, even though I often felt like I was just trying to keep my head above water.  Maintaining the balance between mom and professional blogger was challenging.

That’s where Cohere came in.

Through the magic of the online community we have here in Fort Collins, I met Angel during a particularly scandalous time on my blog after writing a less-than-glowing review for a local coffee house.  Word spread quickly about what was going on and our paths crossed on blog comments and email.  I loved what she was doing but since Cohere had daytime hours, I could only lust after the idea of coworking with other Fort Collins freelancers.  While taking the boys to daycare is nice every once and a while, it wasn’t something we wanted to do permanently.

That’s where night coworking came in.

The minute the Night Owl Lite membership was created, I was completely on board.  I felt like it was perfect for me!  I didn’t have to find childcare for my kids and I had a specific amount of time dedicated to my business.  In the few hours I’m there a week, I can accomplish more than I ever imagined.  All while surrounded by great people full of answers, advice and support, to boot!

My membership at Cohere is one of the best memberships I have.  The dedicated time and networking with other online professionals is helping me take my business to the next level.  I couldn’t be more excited about it, even if I’m still cleaning up dog poop that’s tracked throughout the house during the day.

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