5 Ways Coworking Could Save Your Small Business
A lot of people are talking about coworking. But does it really make that much of a difference?
Starting a business isn’t a decision to be taken lightly. Most entrepreneurs are so interested in keeping the bills paid, they forget how vital things like fresh air and conversation can be to their business’ success.
If you’re debating whether or not to give coworking a try, here are some compelling reasons to experience work outside the home office:
Joining a coworking community is like getting a double shot of motivation right in the ticker. It might surprise you to know that there are people that will find your ideas/talents/products impressive and constantly encourage you to reach for more. They are called coworkers, and they are waiting to assure you that there is a reason to keep going.
Aside from those special souls that were born for cold calling, have you ever met someone that really enjoys networking events? There’s all that awkward glancing between face and name tag, painful small talk about the catered food, and the inevitable fumbling for the business card.
When you’re a coworker, networking ceases to be a traumatizing monthly event and instead becomes a natural part of your daily conversation. Each day, you’ll be sitting next to someone new, with a whole set of talents, ambitions, and business contacts waiting to be discovered.
Money tight? Working in a community of small business owners and freelancers means that everyone can relate to clients who ignore invoices and struggling bank accounts. But instead of breaking down, coworkers barter. Chances are, within 20 feet of your laptop you’ll find someone that’s willing to trade you graphic design work for some help with marketing, or new head shots in exchange for a snappy press release.
(No, not like that terrible show that replaced Parks and Rec). If you’ve got more work than you know what to do with, there’s no need to give up sleep or force your family into indentured servitude. As a coworker, you have a built in pool of talented, motivated people all around you that will probably be interested in picking up your slack for pay or barter. Not only will your clients think you’ve developed super human powers because of how fast things will get done, you’ll gain major karma points in the freelancing community.
Traditional businesspeople swear by “location, location, location.” For coworkers, the mantra is “ideas, ideas, ideas.” Writer’s block, brain farts, and design paralysis are no match for a community of creatively endowed people. If a problem project has you stymied, try shouting it out to the built in focus group seated all around you (check to make sure they don’t have their headphones in first). You might be surprised at how quickly you’ll have more ideas than than ever.
Wanna give coworking a try? Claim your free day pass to Cohere Community and prepare to be wowed!