Nick Armstrong
Colorado’s Small Business Marketing Expert
WTF Marketing
www.wtfmarketing.com 

Nick Armstrong is a great example of what happens when you let entrepreneurial talent flourish in the fresh air of the real world, rather than locking it up in a cubicle. Nick isn’t your average marketing expert or website developer. In fact, he has built an impressive roster of satisfied clients by making it a point to be anything but average. He’s a professional feather-ruffler, a self-described digital gunslinger, and has declared war on business as usual. Since he takes such particular pleasure in bucking the status quo, it’s no surprise that Nick has been a supporter of Cohere coworking ever since it was just a twinkle in Angel K’s eye. What might be more surprising is that it took him a while to become convinced that coworking would help his own business become more successful

“I can’t say I’ve been on since the start – I’ve come and gone a few times since Cohere started. I think I’ll always have a Cohere membership – it’s just such a core part of Fort Collins culture and a great place to coordinate with your fellow co-workers that I don’t see a day when I won’t want to spend time there.”

Nick says that it’s the collaboration and community spirit of coworking that keeps him coming back for more. “Among the members, you can find almost every single freelance profession represented. If an idea is to succeed in Fort Collins, it’d better have the backing of Cohere’s residents; that’s my litmus test.”

Nick may have been a stand-up comedian in a past life, but he’s not joking when he describes life before coworking as ‘less profitable and less social.’ “I’m so much more connected to the community – I’ve started businesses, collaborations, and friendships, with other Cohere folks.” (Nick is 1/4th of Fort Collins’ newest restaurant-centric marketing boutique, Four Course Marketing. The other three-fourths are also Cohere members).

Nick can sympathize with those who might be a little skeptical about investing in a Cohere membership, but he’s also got some sage advice: “Give it a shot – it takes a bit of getting used to. Coworking is unlike working in an office – these are people that you can actually like working beside, there’s no politics, and how you spend your day is pretty much up to you. Headphones in, jamming out while keeping your nose to the grindstone, or chatting it up while writing a blog post over a cup of coffee, you’ve got the whole gamut open to you. Cohere is also unique in that you have access to any section, any table, any conference room, the patio, etc. You won’t be bored.

“Coworking has to be tried in order to be understood – and your experience will vary from day to day. Cohere is a great place to meet new friends while you try it out!”

So, if you’re tired of smelling like a barrista or a basement and would love to challenge Nick to a game of Halo or Modern Warfare 3, come visit us at Cohere coworking.