What Freelancers Should Know About Google Plus

Hoping that the third time’s the charm (remember Buzz and Wave?) the company behind the world’s top search engine recently launched a new social networking platform: Google+.

If you’ve been on any of the other well-established social media sites in the past week, chances are you’ve heard a peep or two about it.

Let’s be serious, the notion that the web’s best search service has launched a social network that could combine the intuition of Facebook and the speed of Twitter with possibilities for seamless integration into any existing Google tool is enough to make nerds quiver with excitement.

However, the idea of learning how to use a new social media tool correctly and efficiently hardly brings on the same jovial feelings. Let’s face it, until you know what you’re doing, using social media can be a time suck as well as a frustrating endeavor.

As freelancers with limited time, the big question is: Should we bother?

Here are some thoughts gleaned from freelancing experts and social media “gurus” around the web:

1. Ease into it: Go ahead and create a personal profile (if you can get an invite) and play around in your spare time, but don’t worry about migrating your business profile just yet. Chances are, you’ve had at least a few contacts “add you to their circles” and if you’ve got a few minutes, it’s worth poking around in the tool. Hell, if you’ve got gmail, that only takes one click. But for now, the “business experience” is still under development and Google is actually asking businesses and freelancers to avoid using “consumer profiles” for business purposes. When it’s ready, Google+ will have “rich analytics” and will be easy to integrate with Google Adwords and other goodies.

2. Get a jump on success: If your business is social media marketing, SEO, or content marketing, waiting too long to check out what Google+ has to offer could hurt you. This is the new frontier, and just like with Facebook and Twitter a few years ago, the people who figure out new and creative ways to engage online communities with this tool today will be the experts of tomorrow. Watch the platform carefully, look for avenues of opportunity nobody else is taking full advantage of, and move in with your own particular sales pitch.

3. Savvy sharing: Privacy and segmented sharing (two things that Twitter and Facebook have trouble with) are both prominent features of Google+. By creating circles of contacts, you make it possible to share links, ideas, pictures and more with only those that will appreciate it most (or judge you least). This has big implications for businesses and freelancers who are always looking for more efficient ways to communicate with their current clients as well as potential customers.

4. Impact your page rank: It’s also worth knowing that Google+ users themselves now have the opportunity to “vote” on the value of content and ultimately impact search engine rankings. This has the potential to level the page rank playing field, as simple blog post with 3,000 votes on Google+ may very well beat out a similar story with only 300 votes on a  major website. In the future, this may make SEO copywriting obsolete.

For more on Google+ and all it’s shiny possibilities, listen to Google PR Strategist David Allen talk about about an “optimized business experience” for Google+ in the video below.

And if it’s really keeping you awake at night, here are some additional resources:

Sources: WritingThoughts | PGC.org | Freelance-Zone

  • http://twitter.com/gonecoworking/status/90434300419391489 Über Coworker

    RT @CohereLLC: What Freelancers Should Know About Google #coworking http://t.co/GnWGGCF

  • http://www.HeidiTown.com The Mayor

    I have created a profile and am watching.  Not too excited about having to track another social media site, however, secretly I’d like to see Google Plus beat Facebook into the ground.  I heart Google, but have daily spats with Facebook.

    • http://www.coherecommunity.com Angel K

      I also secretly want google+ to take down Facebook. I don’t know why but I just do. Also, I just downloaded the android google+ app and now every picture I take automatically uploads to a private album on my google+ so later I can decide to share or delete. This feature is going to streamline my life by about 20%. Also, it makes my regular digital camera obsolete.

  • http://twitter.com/coherellc/status/90445912651997185 Angel Kwiatkowski

    What Freelancers Should Know About Google Plus #coworking http://t.co/5A9SlbT

  • http://twitter.com/glueandglitter/status/90461053724540929 Glue and Glitter

    What #Freelancers Should Know About Google Plus http://ow.ly/5BvBA via @GoneCoworking

  • http://twitter.com/greencartoons/status/90487292715737090 Joe Mohr

    What #Freelancers Should Know About Google Plus http://ow.ly/5BvBA via @GoneCoworking

  • http://twitter.com/ronestudioarch/status/90501885009735680 Jeremiah Russell

    RT @coherellc: What Freelancers Should Know About Google Plus #coworking http://t.co/5A9SlbT

  • http://twitter.com/creativedensity/status/90504423566098433 Creative Density

    What Freelancers Should Know About Google Plus #coworking http://t.co/5A9SlbT

  • http://twitter.com/coherellc/status/90508062259027969 Angel Kwiatkowski

    Deciding to care about google+ #coworking http://t.co/5A9SlbT

  • http://www.KevinUdy.com/ Kevin

    I’m quivering in excitement.

    • http://www.coherecommunity.com Angel K

      I thought you would be. Also, I’m just excited that you’re participating.

  • http://twitter.com/norjordettekst/status/90695291493294080 Nørjordet tekst

    What Freelancers Should Know About Google Plus http://zite.to/o84U5V via @zite

  • http://twitter.com/norjordettekst/status/90695291493294080 Nørjordet tekst

    What Freelancers Should Know About Google Plus http://zite.to/o84U5V via @zite

  • http://twitter.com/norjordettekst/status/90695291493294080 Nørjordet tekst

    What Freelancers Should Know About Google Plus http://zite.to/o84U5V via @zite

  • http://twitter.com/norjordettekst/status/90695291493294080 Nørjordet tekst

    What Freelancers Should Know About Google Plus http://zite.to/o84U5V via @zite

  • http://twitter.com/saskiasteur/status/90697016144953344 Saskia Steur

    Wat ZP'ers moeten weten over Google+ http://bit.ly/nDFqzY

  • http://twitter.com/ducovanes/status/90701394717319168 Duco

    Wat ZP'ers moeten weten over Google+ http://bit.ly/nDFqzY

  • http://twitter.com/sherefedin/status/90696741988470784 SHM LanguageServices

    What Freelancers Should Know About Google Plus http://zite.to/o84U5V via @zite

  • http://twitter.com/wordingtransl8/status/90697008792354816 Wording translations

    Wat ZP'ers moeten weten over Google+ http://bit.ly/nDFqzY

  • http://twitter.com/lornali/status/93871579519397888 Lorna Li Social SEO

    What #Freelancers Should Know About Google Plus http://ow.ly/5IYzw via @GoneCoworking

  • http://twitter.com/entrepreneurs4c/status/95779150383681536 Social Entrepreneurs

    What #Freelancers Should Know About Google Plus http://ow.ly/5Mwff via @GoneCoworking

  • Pingback: Social Media Tips: Facebook and Google+ « Editorial Tips

  • http://twitter.com/redkitedesign/status/171375638635216897 Debbie Campbell

    Here's a handy reference for getting started with G+ from @coherellc: http://t.co/m1ojS3BL

Our blog is pretty awesome.
What are you looking for?

Subscribe to our newsletter.

Stay in touch with news and events from the Cohere community with a monthly subscription to our newsletter.

The only spam we like is fried. We assume you feel the same.