How do you gauge client satisfaction with your work? A) They tell me how great it is. B) They refer a friend. C) They post a link to it on Facebook. D) I assume that if they pay, they were satisfied. Although you might be able to imply satisfaction from some of these... » Read More...
A member recently pulled a brick of acquired business cards out of her drawer and exclaimed, “THIS is what happens when you give me a card.” We all agreed with her. If you don’t have an intern on hand who enjoys mindless data entry, all those cards... » Read More...
Last week I wrote about mentoring new freelancers as a way to become more involved in the coworking community. This week, I’d like to take a look at another way to help create a vibrant, more connected community: hiring your friends and fellow members. For many... » Read More...
The marketing strategies chosen for coworking spaces are very important because they can both directly and sub-consciously set the tone for the community. Creative ideas should be tempered with thoughtful foresight about the kind of people that will be drawn to them.... » Read More...
Lately, there’s been some talk among coworking space owners about how to build a community of coworkers, not just a community of desk renters. Coworking has the ability to transform individual careers and invigorate local economies, but only when members use... » Read More...
